Stella Ishii is the founder of 6397 and co-owner of The NEWS, a New York based fashion showroom respected for its eclectic selection of designer brands. NEWS, founded in 2000, has become widely known for discovering and launching brands such as Alexander Wang, Sacai, The Row, 3.1 Phillip Lim, and Common Projects.
6397, an alphanumeric rendering of N-E-W-S on a telephone keypad, is an extension of The NEWS showroom - a reflection of Stella’s own personal style, as well as that of the women who work alongside her. Its design philosophy is driven by real life, celebrating the spirit of individuality and community. 6397 is a thoughtful approach to timeless fashion, understated yet expressive – with the belief that what you wear is all about letting your personality shine through.