Based in Copenhagen and owned and run since 2009 by husband and wife Ditte and Nicolaj Reffstrup, Ganni is a new representation of Scandinavian fashion. Ditte sought a playful and effortless approach to design, that represents how she wants to dress. Without strict dogmas or rules, but with room for personality, contrasts and experimentation.
The Ganni mission is simple: They fill a gap in the advanced contemporary market for effortless, easy to wear pieces that women instinctively reach for, day in, day out. Copenhagen is home and where their hearts lie. As Danes, they were taught to appreciate beautiful aesthetics simply by being brought up surrounded by quality design.